Certificate IV · BSB40820 · Coming soon
Certificate IV in Marketing and Communication
Marketing · Communication · Digital content
- Self-Paced
- Study Online
- Nationally Recognised
- No Exams
- Adults 18+
- AQF 4
- Job-Ready Skills
- Selection Rank 74*
- No Placement
About this course
This course is for students who are drawn to the creative and analytical side of business. Students learn how consumers make decisions, how to research a market, how to plan and run marketing activities and promotions, how to write for different audiences and how to present and defend ideas. Social media, digital content and public relations are covered through the elective units.
What you’ll study
12 units
As set out in the Shafston Training and Assessment Strategy.
| BSBCRT412 | Articulate, present and debate ideas | Core |
|---|---|---|
| BSBMKG433 | Undertake marketing activities | Core |
| BSBMKG434 | Promote products and services | Core |
| BSBMKG435 | Analyse consumer behaviour | Core |
| BSBMKG439 | Develop and apply knowledge of the communications industry | Core |
| BSBWRT411 | Write complex documents | Core |
| BSBCMM411 | Make presentations | Elective |
| BSBMKG438 | Implement and monitor advertising production | Elective |
| BSBMKG440 | Apply marketing communication across a convergent industry | Elective |
| BSBOPS403 | Apply business risk management processes | Elective |
| BSBOPS404 | Implement customer service strategies | Elective |
| BSBTEC403 | Apply digital solutions to work processes | Elective |
Entry requirements
- No formal entry requirements are set for this qualification.
- Aged 18 or over.
- A Unique Student Identifier (USI).
Assessment and where it leads
- Assessment
- Competency based. Marketing plans, campaign projects, market research reports, written communication tasks, presentations and knowledge questions.
- Further study
- Diploma of Marketing and Communication, Diploma of Business, bachelor degrees in business, marketing or communication.
- Career outcomes
- Marketing assistant, communications assistant, social media coordinator, promotions assistant, junior account coordinator.
How to apply
- Check the entry requirements.
- Submit the online application.
Also available as
About the points marked *
* University Pathway, Up to 1 Year Uni Credit: Credit is decided by each university and varies by degree. For example, Southern Cross University gives credit equal to the first year of its Bachelor of Business for a completed Diploma of Business, from any registered training organisation. Credit is not guaranteed.
* Selection Rank: A completed VET qualification earns a selection rank for university entry through QTAC. Indicative Queensland ranks: Certificate IV 74; Diploma 82 to 87, depending on the institution. Each institution sets its own ranks, which can change each year.
Information is current as at October 2026 and is a guide only.
National qualification details: training.gov.au, BSB40820 Release 1.