CERTIFICATE IV · AQF 4
Certificate IV in Marketing and Communication
BSB40820 · Delivered by Shafston School of Business, RTO 45694
Course code
BSB40820
Units
12 units of competency
Duration
2 years (Year 11 and Year 12)
Delivery
Online (Virtual) for individual enrolments.
About this course
Who it suits, and how it runs
This course is for students who are drawn to the creative and analytical side of business. Students learn how consumers make decisions, how to research a market, how to plan and run marketing activities and promotions, how to write for different audiences and how to present and defend ideas. Social media, digital content and public relations are covered through the elective units.
Students work on live briefs and campaign projects for a simulated business, building a portfolio of marketing work they can show to universities and employers.
Who this course suits
✓ Students interested in marketing, advertising, media, communications, events or public relations.
✓ Students who want a practical Certificate IV to take into further study.
✓ Students studying Business, English or Film, Television and New Media who want a practical complement.
Key facts
Credits, entry requirements, fees
QCE credits (Qld example)
8 credits on completion (Core category). Credits count towards the 12 completed Core credits required for a QCE.
ATAR (Qld example)
In Queensland, yes. A completed Certificate IV can be the fifth input in an ATAR calculation (with four General subjects), and attracts a higher statewide scaled score than a Certificate III.
Duration and load
2 years (Year 11 and Year 12), about 2 to 3 hours of class contact per week plus 2 hours of self-paced study.
Delivery models
Online (Virtual) for individual enrolments. Schools that partner with Shafston can arrange other delivery models.
Entry requirements
Currently enrolled in Year 11 or Year 12; LLND assessment at enrolment; USI; photo ID; access to a computer with reliable internet.
University entry
Most institutions set their own selection rank for a completed qualification, separately from the ATAR. How VET is used for university entry →
Fees
Contact us for fee information.
Course units
12 units of competency: 6 core and 6 electives, as set out in the Shafston Training and Assessment Strategy.
BSBCRT412
Articulate, present and debate ideas
BSBMKG433
Undertake marketing activities
BSBMKG434
Promote products and services
BSBMKG435
Analyse consumer behaviour
BSBMKG439
Develop and apply knowledge of the communications industry
BSBWRT411
Write complex documents
BSBCMM411
Make presentations
BSBMKG438
Implement and monitor advertising production
BSBMKG440
Apply marketing communication across a convergent industry
BSBOPS403
Apply business risk management processes
BSBOPS404
Implement customer service strategies
BSBTEC403
Apply digital solutions to work processes
Assessment and where it leads
How you are assessed, and what follows
Assessment
Competency based. Marketing plans, campaign projects, market research reports, written communication tasks, presentations and knowledge questions.
Further study
Diploma of Marketing and Communication, Diploma of Business, bachelor degrees in business, marketing or communication.
Employment
Marketing assistant, communications assistant, social media coordinator, promotions assistant, junior account coordinator.
University
Some universities run guaranteed-admission schemes for completed VET qualifications. Rules vary by institution.
The fine print · Obligation statement
Obligation statement. Students are provided with every opportunity to complete the qualification; employment is not guaranteed on completion. Students competent in all units receive the qualification and record of results issued by Shafston International Pty Ltd trading as Shafston School of Business (RTO 45694); students who complete some units receive a Statement of Attainment. Completed units are reported to the student’s state curriculum authority (in Queensland, the QCAA learning account). Individual enrolments are delivered online directly by Shafston; where a school partners with Shafston, delivery is under a written third-party arrangement with that school. Information current at time of writing; see training.gov.au for national qualification details.